Navigating Cross-Category Leadership: Why Expanding Beyond Beauty Can Strengthen Your Brand Strategy
As someone who’s had the privilege of working across a variety of categories—beauty, consumer packaged goods (CPG), healthcare, and digital marketing—I’ve come to appreciate the power of cross-category leadership. When I first began my career, I never imagined that working in such diverse industries would be a strength, but today, I see how invaluable it […]
The Power of Brand Collaborations: Expanding Reach and Relevance in Competitive Markets
As someone who’s worked with some of the world’s most iconic brands, I’ve witnessed firsthand the power of strategic brand collaborations. In an era where consumer preferences shift rapidly and competition is fierce, partnerships with other brands or influencers can be a game-changer. In the beauty industry, especially, collaborations are no longer a luxury but […]
People-First Leadership: Why Being ‘Too Nice’ Is a Strength, Not a Weakness
When I first started my career, I often heard whispers about being “too nice.” Whether it was framed as a compliment or a gentle critique, it was clear some people thought my leadership style didn’t fit the stereotypical mold. Over time, I even picked up the phrase “too Canadian,” a playful nod to my upbringing […]
AI in Marketing: My Fear-Fascination Journey and How It’s Shaping the Future of Beauty and Wellness
Artificial intelligence (AI) is everywhere. It’s in the targeted ads we see, the chatbots we interact with, and the recommendations we receive while shopping. For marketers, AI isn’t just a buzzword; it’s a revolution. Yet, for me, the journey into AI hasn’t been without its fair share of skepticism and unease. I’ve always been captivated […]